Atlanta’s “Farmer D” pairs with Williams-Sonoma on new line

Atlanta Business Chronicle  by Carla Caldwell, Morning Call Editor                                           

Atlanta organic farmer and advocate “Farmer D,” also known as Daron Joffe, has paired with Williams-Sonoma on a new line of products for the San Francisco-based company’s stores and catalogs that help customers not only prepare and serve food, but to also grow it, reports the New York Times.

On Thursday, Williams-Sonoma (NYSE: WSM) will introduce Agrarian, a collection that looks to Joffe’s company – Farmer D Organics Garden Centers – and other companies to supply just about everything one might need to make the jump from seed to table, the newspaper reports.
New Williams-Sonoma Agrarian line products include cedar garden beds and window boxes, organic soil and fertilizer, heirloom seeds, copper gardening tools, backyard beehives and portable chicken coops.
According to the Farmer D Organics website, the Atlanta business will celebrate the launch of the Williams-Sonoma line during an April 8 party at the company’s store at 2154 Briarcliff Road NE, Atlanta, GA 30329.